branding

How To Make Sure Your Brand Is Properly Represented in All Your Marketing Efforts

As a business owner, you must ensure your brand is represented in your marketing. Your brand is what makes you unique and stand out. Customers might think about your brand when they see your name, logo, and other visuals. If you’re not careful, your brand can become diluted and lose its impact. Make sure you’re …

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TV with Netflix logo on it

The Meaning Behind the Netflix Logo and Others Symbols

In 2011, international coffee shop conglomerate Starbucks radically changed their logo. The company chose to remove their name from the logo and reduce it to just the two-tailed siren in white and green. At the time people thought that the radical change could significantly reduce the brand’s effectiveness.  However, the Starbucks logo had become so …

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